I think this could realy make a difference in the market since the result is so markedly improved over a regular photograph, now one who can afford it will be without it. Besides, manufacturers were really scraping the bottom of the barrel and running out of features.
Check out the detail in the light and dark zones of this photo: New_York_City_at_night_HDR_edit1.jpg (click here for enlargement)
But then, some may like a built in projector; imagine, in theory, no more squinting at a tiny screen. It may be early for this feature, but it has to start someday. “the world’s first built-in projector,” Nikon S1000pj Nikon Announces Four New COOLPIX Cameras