Hinting at the future of recruiting: Come work at Google and live longer.
Here's Google's recruitment slogan from the future: "Come work at Google and live longer. It's a Singular Experience!"
How can other companies compete?!
Google can make sure its engineers have a seat on the Singularity bus. It already has the driver of the idea in Mr Kurzweil, and the Singularity will require the world's largest, most powerful computer system, which is exactly what Google is building.
It's an incredibly compelling scenario and software engineers would probably accept lower salaries for the chance to be among the first to benefit from the Singularity. It's also a message that doesn't need to be directly stated, but can be implied, as Todd Carlisle clearly did earlier this week.