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Wednesday, January 26, 2011

Facebook cranks up the advertising volume again.

"there’s a battle on Facebook between quality personal user experience and methodical ad revenue implementation. Every era and medium brings a new threshold of how much advertising consumers are willing to be slapped in the face with before flipping the bird and bailing on something they were previously enjoying.

The testing process that Facebook is obviously entrenched in smells like this:

Figure out what the next Facebook real estate piece is to algorithmically attach advertising.
Implement and crank up the invasiveness of advertisers half a notch or so.
Watch the reaction.
Publicly tout more privacy controls to stave off said reaction.
Fine tune new ad method until advertisers are happy AND the acceptable amount of protesting happens from users (the acceptable amount increases with every new user sign up).
Repeat."