Your home page is the single most crucial page of your site.
7 Ways to Make Your Home Page a Home Run for UsabilityWhat to look for:
- No splash page: Just get to the content, don't bore your visitors with a "clever" splash page that just wastes their time.
- Instant page identification: Make sure the visitor knows they've landed on your home page. This should be obvious.
- Provides overview of site: It is the job of the home page to provide a quick overview of who you are, what you do and what the visitor will find... and then lead them to it.
- Site purpose is clear: Make sure you clearly outline the purpose of the site and why the visitor needs to be there.
- Robot meta: NOODP,NOYDIR: Add this robots meta tag to the home page to prevent the engines from using whatever title and description are found in your Yahoo and DMOZ directory listings.