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Sunday, December 12, 2010

First-Run Movies at Home—for $20,000

Watch a movie for $500? Sometimes I just need to be reminded of just where I am on the food chain. Steve.

A proposed service aims to bring movies to homes the same day they hit theaters, a milestone that Hollywood has long anticipated with a mixture of fear and fascination.

But there's a catch: At the prices currently being discussed by Prima Cinema Inc., the start-up that is touting the service, those movies will reach only world's the best-appointed living rooms.

Prima plans to charge customers a one-time fee of about $20,000 for a digital-delivery system and an additional $500 per film.

First-Run Movies at Home—for $20,000 - WSJ.com