...50 to 60 percent [of PC users] ...don't have, or won't pay for, antivirus protection, antimalware protection," according to Amy Barzdukas.[17] source: Microsoft Security Essentials - Wikipedia
...requires validation, which means it won’t be available to anyone using a pirated copy of Windows. source: How good is Microsoft's free antivirus software?
How good is Microsoft's free antivirus software? | Ed Bott’s Microsoft Report | ZDNet.com
A bit of history: 1993 Microsoft tries to enter the Anti-Virus arena MSAV - Wikipedia