Wal-Mart announced that sometime in 2013 it will begin offering customers a new discount item: Wal-Mart's own brand of wine.
The world's largest retail chain is teaming up with Ernest & Julio Gallo Winery of California to produce the wines at affordable prices in the $2 to $5 range.
Wine connoisseurs may not be inclined to put a bottle of the Wal-Mart brand into their shopping carts but, 'There is a market for inexpensive wine,' said Kathy Micken, professor of marketing at University of Arkansas, Bentonville. 'However, branding will be very important.'
Customer surveys were conducted to determine the most attractive name for the Wal-Mart wine brands and varieties.
The top surveyed names in order of popularity
12. Chateau Traileur Parc
11. White Trashfindel
10. Big Red Gulp
9. Grape Expectations
8. Domaine Wal-Mart "Merde du Pays"
7. NASCARbernet
6. Chef Boyardeaux
5. Peanut Noir
4. Chateau des Moines
3. I Can't Believe It's Not Vinegar!
2. World Championship Riesling
1. Nasti Spumante
Thanks Alex
