I find it hard to understand why so much money is moving around just to present a small ad on a web page. Of course, I spend most of what I earn every year so I guess they want to re-direct where I spend that number on my T4 slips. But so little of it is discretionary, most being tied up in mortgages, car payments, insurance, food I don't really get it.
It never ceases to amaze me that thousands of businesses scramble to offer free services on the faint hope that I will buy their premium service or that I will just watch their ads.
If my attention is so valuable, maybe I should be selling my attention directly to advertisers. How about a club that pays me, say $3000 per year and I guarantee that I will spend 300 hours per year reading the ads presented through the club. Outside the club, not one ad please.
Otherwise, there will be no end to the advertising pollution around me; from bus stop posters to product placement, it is all too much noise and too little information.
Spending isn't the center of my life, it is a side effect of urban living; advertising shouldn't be at the center either.
Just thinking,
Steve.
