Every social network I use connects the same people but in different ways. My Facebook shares would be out of place in my Google Plus world. Linked in worse yet, almost nothing gets shared there. Each social network assumes a specific type of relationship.
This article speaks to the big picture. Google wants to make the search experience more useful than ever thanks to circles. I don't mind sharing with Google if the result is better Google search results. I'm seeing the improvements every day when search results know my location, interests, background and provide results I can use. The old "Feeling Lucky" button would almost work now.
Your buddy, “Hey have you heard about this one little thing?”
You: “Oh. My. God. That’s Awesome. That’s so Awesome. How do I get that?”
Your buddy: “Oh, you need to have a Google Plus Profile or it doesn’t work.”
I’ll see you around--on Google Plus.
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What makes Google Plus different is that it is the new backbone of a company that does search better than anyone already--something Facebook could never compete with. You use Google to search, right? Well, imagine if Google knew every piece of data about you that Facebook knew. Imagine how better equipped they would be to serve you what you are looking for. Google Plus is a way of entrenching Google’s dominance in that area, not a way of stealing Facebook users. If you are in first place, that’s the time to accelerate your lead.
Google Plus’s brilliant method of gaining new users is playing out right in front of our eyes, but no one recognizes it
Source: Plus-One This: Proof That Google Plus Will Prevail | Fast Company
