UBUNTU OS for smartphones; another free OS!

Can this be a new trend, the Internet has reduced the value of the OS to zero. Where is the value? Steve

Summary: Canonical has taken the wraps off its new Ubuntu OS platform for smartphones, ushering in a new generation of Ubuntu-powered devices and paving the way for the company's one-size-fits-all approach to platforms on different devices.
http://www.zdnet.com/canonicals-ubuntu-smartphone-os-in-pictures-7000009330/?s_cid=452